Thinking about hiring
and growth

Practical writing for founders and operators building teams and taking products to market.

Hiring & Recruitment

Staff augmentation from India: how it works, what it costs, and when to use it

A practical guide to staff augmentation from India — how dedicated developer teams work, what it realistically costs, and how it differs from outsourcing.

Suchal Bojamma·9 min read
Hiring & Recruitment

Permanent hire vs staff augmentation: which one is right for your startup right now?

Most founders default to the full-time hire without really questioning it. Here’s a clear framework for deciding which model fits your situation.

Suchal Bojamma·8 min read
Engineering

What is a fractional engineer — and when does it actually make sense to hire one?

A plain-English breakdown of what fractional engineers are, what they cost, and the specific situations where they’re the right move.

Suchal Bojamma·7 min read
Hiring & Recruitment

How to hire a senior backend engineer in India in under three weeks

The average time-to-hire is six to twelve weeks. Here’s how to cut that to under three without lowering your standards.

Suchal Bojamma·8 min read
Startup Growth

GTM strategy for B2B SaaS: what actually works at seed vs Series A

The go-to-market playbook that works at seed is very different from what works at Series A. Getting the sequencing right is one of the highest-leverage things a founder can do.

Suchal Bojamma·9 min read
Hiring & Recruitment

The real cost of a bad hire for a 10-person startup

A bad hire costs far more than most founders realise — salary, lost time, team morale, and things that don’t show up in any spreadsheet.

Suchal Bojamma·8 min read

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