Thinking about hiring
and growth
Practical writing for founders and operators building teams and taking products to market.
Staff augmentation from India: how it works, what it costs, and when to use it
A practical guide to staff augmentation from India — how dedicated developer teams work, what it realistically costs, and how it differs from outsourcing.
Permanent hire vs staff augmentation: which one is right for your startup right now?
Most founders default to the full-time hire without really questioning it. Here’s a clear framework for deciding which model fits your situation.
What is a fractional engineer — and when does it actually make sense to hire one?
A plain-English breakdown of what fractional engineers are, what they cost, and the specific situations where they’re the right move.
How to hire a senior backend engineer in India in under three weeks
The average time-to-hire is six to twelve weeks. Here’s how to cut that to under three without lowering your standards.
GTM strategy for B2B SaaS: what actually works at seed vs Series A
The go-to-market playbook that works at seed is very different from what works at Series A. Getting the sequencing right is one of the highest-leverage things a founder can do.
The real cost of a bad hire for a 10-person startup
A bad hire costs far more than most founders realise — salary, lost time, team morale, and things that don’t show up in any spreadsheet.
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